Web site marketing options
The Web
Edit system unique to spoton allows you to easily conform to the Google requirements for day to day maintenance our your sites optimisation.The editing system generates its own site map when you make changes and the system does not let you add images unless you title them. This plus much more make sure that you maintain the Google requirement
Every site has to be launched correctly prepared for Google and other search engines. All Spoton sites have the Basic Search Engine optimisation carried before their launch.
Basic search engine optimisation (standard with every site).......................................................
Add an optimised Title tag to home page
Add optimised meta tags - Keywords, Description, Abstract, Author and copyright tags and robots.txt
Submit the site to all the major search engines and directories by hand
Clients will need to provide
A list of words relevant to the business / service / product. These will then be assessed and used in the tags.
Intermediate SEO
Research keywords and phrases using word tracker
Evaluate competitive sites for targeted keywords and content
Optimise title tags on all the main pages using the keywords and phrases
Add optimised meta tags - Keywords, Description, Abstract, Author and copyright tags and robots.txt
Add optimised alt tags to images on main pages
Add relevant keyword rich headings
Add focused and keyword rich text
Create a good internal linking structure from the home page to other important pages in the site
Submit the site to all the major search engines and directories by hand
Add google analytics to the site
Clients will need to provide
A list of words relevant to the business / service / product. These will then be assessed and used in the tags, headings and internal links.
100 – 300 words of relevant text – this will then be optimised if necessary and added to the home page
Competitors’ websites.
Advanced SEO
Research keywords and phrases using word tracker
Evaluate competitive sites for targeted keywords and content
Optimise title tags on all the main pages using the keywords and phrases
Add optimised meta tags - Keywords, Description, Abstract, Author and copyright tags and robots.txt
Add optimised alt tags to images on main pages
Add relevant keyword rich headings
Add focused and keyword rich text
Create a good internal linking structure from the home page to other important pages in the site
Ensure the site is user and search engine friendly
Submit the site to all the major search engines and directories by hand
Add google analytics to the site
Find and add relevant and good quality reciprocal links from other websites
Monitor the site’s position in the search engines for the keywords
Monitor traffic to the site
Provide the client with monthly reports
Clients will need to provide
A list of words relevant to the business / service / product.
These will then be assessed and used in the tags, headings and internal links.
100 – 300 words of relevant text – this will then be optimised if necessary and added to the home page
Competitors’ websites.