Web site marketing options

The WebEdit system unique to spoton allows you to easily conform to the Google requirements for day to day maintenance our your sites optimisation.The editing system generates its own site map when you make changes and the system does not let you add images unless you title them. This plus much more make sure that you maintain the Google requirement

 

Every site has to be launched correctly prepared for Google and other search engines. All Spoton sites have the Basic Search Engine optimisation carried  before their launch.

 

  Basic search engine optimisation (standard with every site).......................................................

Add an optimised Title tag to home page

Add optimised meta tags - Keywords, Description, Abstract, Author and copyright tags and robots.txt

Submit the site to all the major search engines and directories by hand

 

Clients will need to provide

A list of words relevant to the business / service / product. These will then be assessed and used in the tags.

 

Intermediate SEO

Research keywords and phrases using word tracker

Evaluate competitive sites for targeted keywords and content

Optimise title tags on all the main pages using the keywords and phrases

Add optimised meta tags - Keywords, Description, Abstract, Author and copyright tags and robots.txt

Add optimised alt tags to images on main pages

Add relevant keyword rich headings

Add focused and keyword rich text Create a good internal linking structure from the home page to other important pages in the site

Submit the site to all the major search engines and directories by hand Add google analytics to the site

 

Clients will need to provide

A list of words relevant to the business / service / product. These will then be assessed and used in the tags, headings and internal links. 100 – 300 words of relevant text – this will then be optimised if necessary and added to the home page Competitors’ websites.

 

Advanced SEO

Research keywords and phrases using word tracker

Evaluate competitive sites for targeted keywords and content

Optimise title tags on all the main pages using the keywords and phrases

Add optimised meta tags - Keywords, Description, Abstract, Author and copyright tags and robots.txt

Add optimised alt tags to images on main pages

Add relevant keyword rich headings

Add focused and keyword rich text

Create a good internal linking structure from the home page to other important pages in the site Ensure the site is user and search engine friendly

Submit the site to all the major search engines and directories by hand

Add google analytics to the site

Find and add relevant and good quality reciprocal links from other websites

Monitor the site’s position in the search engines for the keywords

Monitor traffic to the site

Provide the client with monthly reports

 

Clients will need to provide

A list of words relevant to the business / service / product.

These will then be assessed and used in the tags, headings and internal links. 100 – 300 words of relevant text – this will then be optimised if necessary and added to the home page Competitors’ websites.

 

[edit]